Santa Claus has officially joined the Kardashian holiday spectacle. Kim Kardashian unveiled a steamy SKIMS campaign on Monday featuring all four of her sisters alongside Old Saint Nick in a lavishly staged seasonal photoshoot, as reported by the Daily Mail.

Kim, 46, shared images from the campaign ahead of the SKIMS Holiday Shop launch on October 29. The siblings modeled revealing and cozy pieces inside a retro home filled with Christmas trees, wrapped presents, and a glowing fireplace.

Kylie Jenner, 29, posed beside Santa in a $38 Fair Isle knit bralette and a matching $88 mini skirt. The younger sister completed her festive lingerie look with white stockings, heels and two pigtails.

The outfit marked a switch from the $50 million Fantasy Bra Kylie wore during her recent Victoria’s Secret Fashion Show debut. She also accessorized with eyeglasses and styled her hair in voluminous vintage curls for another striking look.

Kendall Jenner appeared among the sisters taking part in the campaign, which blended glamorous lingerie styling with nostalgic Christmas decor. Photographer Nadia Lee Cohen shot the elaborate spread.

Kim commanded attention in a $108 low cut dress covered in a reindeer print. She paired the dress with stockings held in place by a garter belt, while a sparkling diamond necklace added another luxurious element.

Another photograph showed Kim napping with her head resting on Santa’s lap. For that scene, the SKIMS founder wore a pair of $98 pink pajamas with long sleeves.

Kim also appeared opening a Christmas present while dressed in a $128 Henley legging set. Cream heels completed the cozy ensemble, while several additional images showed her black hair pulled into a ponytail.

Kourtney Kardashian, 47, relaxed in front of a Christmas tree wearing $64 red leggings and a matching $58 top with long sleeves. She added red pumps to the coordinated holiday outfit.

Khloe Kardashian, 42, stretched out for a nap on a leather couch. Her Henley and legging sleep set was listed at $128, continuing the campaign’s mixture of sleepwear, lingerie and festive posing.

Kim promoted the collection directly on Instagram, writing, “Skimsmas w my sisters,” before adding, “Launching October 29: The Skims Holiday Shop.”

 

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Actress Zoe Saldana responded enthusiastically, “I love these pictures!!!”

Other viewers focused on the campaign’s deliberately vintage atmosphere. One commenter wrote, “It’s giving…. a very vintage Christmas,” while another saw something more unsettling and declared, “Looks like something from a horror movie.”

The retro staging also inspired comparisons beyond traditional holiday nostalgia. One person quipped, “Is it me or It’s giving Russia Soviet times,” while another mocked Kylie’s positioning with the observation, “Kylie looks like my sims waiting for a command.”

The provocative campaign drew additional criticism from viewers who objected to the lingerie poses involving Santa Claus. One commenter accused the campaign of “sexualising Father Xmas” and questioned whether the imagery was appropriate for children.

Kim’s SKIMS holiday advertising has generated controversy before. In 2024, she was criticized as “out of touch” over a lavish campaign featuring Kate Hudson shortly after a tense United States presidential election.

That earlier advertisement included Hudson, her mother Goldie Hawn, her brother Oliver Hudson and the rest of their family. One viewer called it “incredibly insensitive considering the election,” while others urged the then 44-year-old reality television star to “read the room.”

The 2024 campaign arrived two days after Donald Trump was elected president of the United States, defeating Kamala Harris. This time, the focus remains firmly on Kim, Kylie, Kendall, Kourtney and Khloe turning Santa’s visit into a sultry SKIMS family affair.

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